How Leaders in Retail Are Scaling Proprietary AI Across Stores and Apps
Walmart unveiled its strategy to accelerate Adaptive Retail with proprietary AI, GenAI, AR and Immersive Commerce platforms across Walmart stores, Sam’s Clubs, apps and other virtual environments.
Walmart reports that the 10 AR experiences powered by its Retina platform have seen a 10x increase in customer/member adoption, reduced rates of return and improved conversion rates. Retina leverages AI, GenAI and automation to create tens of thousands of 3D assets. Walmart also developed Wallaby, a series of retail-specific LLMs trained with decades of Walmart data.
- 10×
- increase in customer/member adoption on 10 AR experiences across Walmart U.S. and Sam’s Club
- Tens of thousands
- of 3D assets created by Retina using AI, GenAI and automation
- Decades
- of Walmart data used to train Wallaby, a series of retail-specific LLMs
The problem
“A standard search bar is no longer the fastest path to purchase, rather we must use technology to adapt to customers’ individual preferences and needs,” said Suresh Kumar, global chief technology officer and chief development officer, Walmart Inc.
What they did
Retina, Walmart’s AR platform, leverages AI, GenAI and automation to create tens of thousands of 3D assets. Wallaby will primarily be used to create customer-facing experiences. Its Content Decision Platform is already being used within select areas of Walmart.com, and a unique homepage for each shopper is expected to launch in the U.S. by the end of next year.
The result
The 10 AR experiences powered by Retina have seen a 10x increase in customer/member adoption, reduced rates of return and improved conversion rates.
Figures come from the source below. Anything from another place is attributed in the text.
Source: Walmart Corporate (Oct. 9, 2024): scaling AI, GenAI, AR and immersive commerce ↗